Custom Website Design + Custom WordPress Theme
Leaders By Design
Leaders By Design—founded by Peter J. Dean, MS, Ph.D. and Molly D. Shepard, MS, MSM—offers strategic, research-driven, and personalized executive coaching. They help C‑suite executives and Boards navigate the challenges and opportunities of leading today’s complex global workplaces. Drawing on decades of experience coaching and advising senior leaders, they apply affirmative leadership principles to inspire employees, strengthen Board and team relationships, and drive positive results.
Molly & Peter are absolutely amazing to work with, and I’m honored to serve them! They each have 30+ years of executive coaching experience. Peter has lectured, consulted, and/or coached in 13 countries, contributed to numerous publications, and is the author of nine books. Peter’s lifelong mission is to elevate leadership through insight, purpose, and transformation. His work has earned him multiple teaching awards and a reputation for empowering leaders to drive meaningful change. Molly was the founder and CEO of The Leader’s Edge, which she sold in 2024. She is also an active public speaker, moderator, and author of four books. She is a passionate advocate for senior women in business, and she’s made it her mission to break down barriers, amplify voices, and create pathways for women to rise, thrive, and lead with confidence and purpose at the highest levels. They each bring a wealth of knowledge and a dash of humor to every conversation. They actively practice what they coach—they never stop learning!
Project Challenges
The website had recently been redesigned by an agency that didn’t fully understand the client, their audience, or the goals of the website. The site was one page with poorly written copy that didn’t even scratch the surface of who Molly & Peter are and the depth and scope of the services they provide. There was no SEO and no integration with Google or the client’s social media accounts. As far as Google was concerned, the site didn’t exist. Other hurdles successfully navigated included account retrieval and consolidation.
